Will Roger discovered Burning Man in 1994, through his life partner Crimson Rose. Together and with several others, they co-founded Black Rock City, LLC, which has overseen the Burning Man event for nearly twenty years. Will founded and managed the Black Rock City Department of Public Works — a team of several hundred people responsible for the pre-event and post-event construction logistics and production. He is a founding board member of Burning Man Project, and is the Vice-President of Friends of the Black Rock/High Rock. Will is heavily involved in conservation efforts of the Black Rock Desert, which is the United State’s largest National Conservation Area, and which is home to the Burning Man event. He served as Chairman of the Sierra Front – North Western Great Basin – Resource Advisory Council (RAC), and is currently a member of the RAC NCA Subgroup.